The 11th Street Station Restaurant & Bar is one of Austin’s finest gems when it comes to preparing and serving down-home, southern cuisine. Talking about a location in the heart of East Austin, their mission is to provide a delicious cuisine with timely service in a warm and vibrant atmosphere.
It was my pleasure to assist in helping 11th Street Station bring a branded online presence to 11thStreetStation.com. The final product has yet to be created although the complete site will be released in the coming weeks!
In short, the overall site design is basic. Included in their package is simple SEO optimization and information architecture. We’ll also submit the entire site to the top 25 search engines once completed. In addition, 11thStreetStation.com has taken advantage of listing it’s business location via various free listing services throughout Austin (i.e. Google Listing, Yahoo Listing, MSN Listing, UrbanSpoon.com, Groupon.com, TheLunchDeal.com and more). Each of these services are very powerful in driving word-of-mouth advertising and business to the bottom-line.
Also, a value-ad strategy for 11thStreetStation.com is keeping their site up to date using dynamic content and driving customers to the site to view the latest events coming to the venue. The true nuts and bolts of the strategy and entire website will rely on using automated marketing. The customized automated marketing package will allow for 11thStreetStation.com to message to it’s customers who sign up on the website to receive email ‘meal deal’ alerts as well as customers that complete a survey when dining in.
The messaging timing of 14, 30, and 60 day messages will include contests, giveaways, East 11th Street Fun Facts, as well as an opportunity to join the 11th Street Station’s Social Media (Twitter and Facebook) online presence. The power behind this strategy is that it’s all automated – that’s right, no hiring of a full-time agency to manage it. It’s all database driven and dynamic content.
Well, it’s about time for lunch and I’ll let you guess where I’m headed… see you there: 11thStreetStation.com!
