I recently had the opportunity to assist my latest client, The Barbknecht Firm, P.C., develop and implement low to mid-level search engine optimization (SEO) tactics and social media networking (SMN) platforms to create and extend the firm’s brand awareness: LinkedIn, Twitter, and Facebook.
The Barbknecht Firm, P.C. contacted Brownstone Strategies with the common business problem of [...]
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Visting Nature University, you’ll see that one of the first eye-catching points on the page is the “Nature University Contest” banner ad. While the contest is the crux of the class’ semester, one of the main goals is learning to effectively utilize social media to drive contest entries and overall traffic to the Nature University website. One of the major steps to effectively utlizing any tool or strategy is defining an overall goal or call-to-action, and conversion metrics to measure that call-to-action.
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