Toombas Jeans & Denim Wear has been a long standing customer of Brownstone Strategies since late 2005/early 2006. From their initial website design to sell jeans, shirts, skirts and more to the women with curves, Toombas has been a thrill to work with as well as partner with in terms of growing with their business.
A great thing about repeat customers is projects like Toombas allows both sides to learn from and capitalize on previous project miscues. As with everything, their original website, launched some 5-6 years ago, was quite deprecated in terms of the business needs outgrowing the capability of the site. From the type of hosting account and services to the entire shopping cart codebase, we engaged Toombas in a thorough review of aligning both their business and technology needs to not only ensure for their current needs assessment but to also capture future needs of business and technology growth.
So with a thorough list of precise business and technology needs aligned, we set out on the adventure to bring to life a clean, jean-themed user experience that would keep the existing base coming back while capturing a new customer base at the same time. And what a pleasure it was to take Toombas’ website to the next level with a newly branded website to drive more online sales, and a social media marketing strategy to integrate both twitter, and facebook withing their new website. The *newly improved* Toombas website boasts the following out-of-the-box osCommerce enhancements:
- Jean-themed website
- Seamless checkout with PayJunction and PayPal Payment Methods
- Discount Codes
- Search Engine Optimized product pages
- Facebook Like/Comment integration
- Product Banner Ads
- Real-Time Inventory Management
- Site Search Capabilities
- Secure Payment with SSL
- Site that loads ~220% faster than the previous site - (Optimized images)
- Customer Reviews
