Need a windshield or window replaced? Armadillo Auto Glass is your stop!

I first ran across Armadillo Auto Glass roughly 2-3 years ago while at Bulldog Solutions performing marketing and technology services.  It wasn’t love at first site, if you will.  Much like a sitting at a stop sign waiting for the light to turn green.  One looks around casually and makes notes of things, but nothing really jumps out like the bright green armadillo.  :)  Fast forward 2 -3 years later and I had my window busted out by some high school pranksters and needed a new window.  And what happened?  You guessed it…

Armadillo Auto Glass came to mind.  I did a quick search and didn’t find a website, but I did find a number.  I love doing business local here in Austin, so I knew that Armadillo was probably the go-to company for my auto glass needs.  I did check with others, but the owner, Greg, said he would come out and fix my glass within a day.  And that he did and a stellar job too!

Little did I know then, we both would connect and my company would return the favor, being awarded the business to do an all inclusive website for Armadillo Auto Glass.  Here’s the kicker… 80-90% of Armadillo’s business came/comes from Google Maps and local searches.  Yes, believe it or not, they were pulling in business without a website.  So that leaves one to only imagine at what could happen when designing an easy-to-use informative site that is SEO-optimized and makes the best use of customer testimonials.  Well, we did it… take a look at Austin’s most trusted auto glass repair and replacement experts: Armadillo Auto Glass.

So what does the site consist of???  Glad you aksed…  Simply put, we focused our efforts on the following to help drive SEO optimization, site traffic, and content generation:

• Facebook — one of the easiest ways for Greg to extend his Google Adwords was getting him onto and into Facebook PPC advertising, whereby he can focus his efforts on local business and not have his eggs in one basket.  With Austin being a tech town, Armadillo Auto Glass stands to gain a lot of PPC exposure and business.  So we created Armadillo Auto Glass a Facebook fan page to begin gaining friends as well as offer an incentive for joining…
• Simple, Yet Intriguing Design — One of the first things out of the blocks was to create a simple, easy-to-use site whereby people can make the best educated judgment about the business and services provided and the main goal is to get customers to call for an appointment.  Cha-Ching! Nothing fancy about this site in general, but we do take advantage of MySQL database and homepage call-to-actions to organically grow and manage a customer email sign up for Dillo Deals, Dillo Referrals and testimonials.  In addition, we use some code to generate dynamic pictures and differentiators throughout the site.  We also provide users with a slick shadowbox image effect in the Photo Gallery area.  As a management feature, Armadillo will use Google Analytics for website traffic monitoring as well as integration to their AdWords.
• Search Engine Optimization — As usual, we optimized this site from head-to-toe with all the basics of SEO as well as some additional honest white-hat tricks of the trade to give the site a boost in it’s infancy.  Armadillo has a great foundation for SEO due to having visibility on Yelp, City Search, Merchantile, and other local Austin venues that provide free advertising and product/service reviews.  One of the biggest SEO components is the testimonial area whereby people leave auto glass testimonials of the great service rendered by Armadillo Auto Glass.

We still have a ways to go to in regards to SEO Link-Building strategies, and getting traffic to the site.  However, for now, we will focus our efforts on Facebook and getting/staying on Googlemaps, and making sure we add auto glass content on the regular to boost the overall PageRank throughout the site.  Stay tuned as we’ll keep you updated on this project and how things are turning out.  Next on the list… landing pages for Armadillo Auto Glass!  See you around…