The behemoth known as the epic time-waster: Facebook. From smartphones to tablets to PCS to sitting at work, church, restaurants or at home, a large number of individuals find themselves addicted to Facebook. Whether it be checking the latest updates from their selected brands, or being narcissistic and checking who and whether anyone has liked or commented on their latest post, many have become quite consumed with Facebook that some have Facebook withdrawal — shaking of the index finger due to not Facebook clicking and touching a mouse or smartphone/tablet. 
Okay, I digress…
But my point is that the ever so growing Facebook community is an entertainer’s biggest stage and marketers biggest advertising candy store with all shapes, colors, styles, sizes and more in terms of target market audiences!!! Being in the business of helping my clients to harness the power of integrating both marketing and technology, I can’t help but to share the latest Facebook Pay-Per-Click (PPC) secret with each of you: Competitors Referring You Qualified Customers!
Yes, Pay-Per-Click (PPC) is nothing new. Most of us at some point of owning our small businesses have had a run into, whether good, bad, or ugly, with executing a PPC strategy to drive more traffic to our websites and more profit to our bottom lines. Whether with the now defunct Yahoo PPC, or Bing, or Google, there are many claiming to know ALL of the secrets to driving the $0.05 per click qualified lead that will buy your $**.99 product or service. The truth is that they never tell you how much they spent to get to the $0.05 level, do they? Think about it… would you be willing to spend into the tens and hundreds of thousands for a 25% or less chance of converting a customer? Hmmm… that’s what I thought. So my question to each small business owner, is why spend such an exuberant amount of time, energy and money when your competitors have done the homework for you on Facebook and are willing to send you qualified competitors? Read the rest of this entry »
Ending 2010 and kicking off 2011, Brownstone Strategies was approached in regards to providing a Dallas, Texas based law office web design and development services for their secondary domain to educate and assist their client bases family and collaborative law needs: The Barbknecht Firm, P.C.
It was a rather quick turn project whereby the focus was on providing a more up to date look and feel in regards to web design, simple, yet effective search engine optimization, and an easily manageable website that non-technical users would feel comfortable updating from time-to-time. It truly was a great site and I enjoyed working with the Barbknecht staff and project manager. Check out www.barbknecht.com and let us know what you think!
Most small to medium -sized businesses don’t have too much time to invest in terms of man hours or resources in terms of driving more business on top of their current business. From Pay-Per-Click (PPC) strategies to an array of online opportunities targeted at driving more traffic to your website, where does the small business owner turn? What’s the biggest bang for you buck when targeting more local business? If you own a website, it’s called your ‘Contact Us’ form.
How will a contact us form draw more local business, you ask?
Yes, by itself, your contact us form will not draw more business; however, how about you make a contact us form for each of the local cities you’re wanting to gain more business from and link those cities on each of your website pages. Making sense yet? Probably not, huh…? Well, lets walk through an example further explaining how localized contact us forms are utilized by a Brownstone Strategies’ Client: Armadillo Auto Glass. Read the rest of this entry »
I recently had the pleasure of working on an affordable, quick-turn web design and development project for a local Austin, Texas leading independent publisher. Citius Publishing, Inc. is dedicated to providing professionals with distinctive perspectives on lean, six sigma, process improvement and the Integrated Enterprise Excellence management system. Citius Publishing’s focal point for its easy-to-use website is providing business leaders and managers an informative overview of business resources. Citius web users have easy access to books, articles, podcasts, videos, overviews, and an online shopping experience. Don’t believe me, go take a look for yourself: www.citiuspublishing.com.
