From oil pipeline and power line right-of-ways to commercial and residential properties… ROWMEC is here to service your mulching equipment and service needs! Go take a look at ROWMEC’s new cost-effective and user-friendly website!
I recently had the pleasure of assisting a small business in establishing their online brand in providing full-service tree and mulching equipment and services. It was rather a refreshing challenge to design and program within a new small business industry: tree and mulching equipment and service. 
The old rowmec site was very much static and outdated; however, it served the purpose of allowing customers to learn and educate themselves about ROWMEC as a company. Taking ROWMEC to a new and improved look and feel was one task, but allowing it to add a simple yet robust ecommerce option to the site was another.
In its entirety, the new Rowmec website, www.rowmec.com, now provides an organized and comprehensive overview of products and services while having the capability of having a small yet robust system to sale equipment as needed. Some of the main objectives and features of the new site in comparison to the old site:
- Email Newsletter Sign — now customers are able to sign up and receive messaging from ROWMEC. This allows ROWMEC to build an ongoing list of suspects and prospects to do business with in the present or near future. Can we say simple Lead Generation?
- Search Engine Optimization (SEO) – What is a website now a days without being fully SEO optimized? Answer: a piece of unknown junk! Every and every page has dynamically generated keywords, description, page title, alt/title tags, keyword linking and keyword density… not to mention the site was submitted to top 40 search engines and has a robots director file.
- Simple Search — this feature actually tracks the keywords customer use to find equipment on the ROWMEC site, and can be viewed from the admin area. The website also dynamically places searched keywords into meta-tags when a certain threshold for keyword density on a page is met.
- Dynamic Testimonials – From the homepage to the testimonial page, this site has an easy way to show the large number of testimonials ROWMEC has received over the last 30 or more years in business from their customers.
- Google Analytics — One has to know and be able to measure and monitor their website traffic to know what is working and what is not!
- Dynamic Images – ROWMEC’s site includes dynamic images on each page as a way to show the types of services/products they offer to their customers. Plus, this is a great way to keep the site looking fresh, clean, and dynamic in nature.
- Photo Gallery – ROWMEC needed an easy mechanic to display their various projects online. We provided an easy admin tool whereby they are able to manage images for customer viewing on the website.
- The XChange — ROWMEC’s customized ecommerce platform that enables customers to buy and browse available equipment for sale, rent/lease, or trade.
- Admin Portal — an intuitive, user-friendly management area for viewing/managing customer email sign ups, The XChange, testimonials, videos, product brochures…etc.
