Visting Nature University, you’ll see that one of the first eye-catching points on the page is the “Nature University Contest” banner ad. While the contest is the crux of the class’ semester, one of the main goals is learning to effectively utilize social media to drive contest entries and overall traffic to the Nature University website. One of the major steps to effectively utlizing any tool or strategy is defining an overall goal or call-to-action, and conversion metrics to measure that call-to-action.
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WeAreSafeAndSound.com, is a nationwide emergency and disaster communications service available for complimentary usage by the general public.
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This past weekend I attended my first ever BarCamp here in Austin, and what an amazing experience it was for me. BarCampIVAustin, a part of the SXSW Interactive venue, is geared towards bringing together individuals from various backgrounds, cultures, and experiences, and allowing for great synergies and collaboration. In a sense, it was [...]
