One of the latest projects to be released is for a Houston-based company, Tech-Flo Consulting, LLC. Tech-Flo was looking for a cost-efficient way to improve their website and increase traffic.
Ultimately, the biggest challenge with most clients is getting their sites ranked within the top 5 search engines and staying there! Most people assume ranking high in search engine optimization and marketing are one in the same thing. In addition, most tend to think both are one-time activities whereby once you achieve a top 10 ranking, you’re job is done. Well, the truth is, that’s not so… as a matter of fact, it’s a long way from being the truth. To be honest, no one truly has the answer to doing both besides Google, although you’ll find those ‘gurus’ promising to get your site ranked #1 in 72 hours or less! What a rip off! But I digress…
Tech-Flo’s main accomplishments with their new website are as follows:
- Professional Design – We updated their site to include dynamic images on each page as a way to show the types of services/products they offer to their customers. Plus, this is a great way to keep the site looking fresh, clean, and dynamic in nature.
- Search Engine Optimization and Marketing — Nothing really missing here from this site. From links to alt/title tags to sitemap to unique meta tags to keyword density to comprehendible content to highly visible/search able text links to top 40 search engine site submittal, we covered all bases with Tech-Flo.
- Photo Gallery — Tech-Flo needed an easy mechanic to display their various projects online. We provided an easy admin tool whereby they are able to manage images for customer viewing on the website.
- Well-Data Form- The previous site had an outdated form to collect customer equipment information. The old form was completed by customers, re-entered into a spreadsheet, and then printed and faxed over to the customer for their review. We were honored to show Tech-Flo how to integrate and streamline their well data form using database and php pdf technology. Simpy put, now Tech-Flo has customers complete the form. Upon successful completion, the customer is sent an email and Tech-Flo is notified via eamil as well. Tech-Flo then is able to login to the admin portal and view/edit/print/delete/email the Well Data Form to and for their customers. In addition, the admin portal provides a great way for record keeping over time. No more re-entry and possibility of ‘fat-fingering’. Woohoo! [ PDF Example Well-Data Form ]
The Tech-Flo site was a wonderful project. I had a great time working with Tech-Flo personnel as well as helping the entire team/organization gain great operational efficiencies.
Well, stay tuned… more projects are on the way to talk about! If you love metrics and wanting to learn more about how you can streamline your operations via your website and databases, you’ll love the upcoming projects! 
